Basic SEO For The Beginner

04:50 by Christy Max
Search Engine Optimization, or SEO, is one of the most rapidly growing forms of internet marketing. SEO companies spring up almost overnight, and in the volatile world of the internet, most of them die away just as fast.Why is SEO doing such booming business? Is SEO important for your website? How can you choose a good company to handle your SEO needs? Is SEO something you can do yourself? This article looks to answer some of those questions.

Why is SEO doing such booming business? As more and more commerce moves online, from shopping to wholesale to banking and investing, it’s only natural that marketing should move with it. SEO is, at the moment, the most effective form of online marketing. And, arguably, since billions of people use search engines every day, being found by search engines is certainly one of the more important aspects of online marketing, if not the most important aspect.

So SEO is important for your website? The answer is a resounding yes for commercial websites and information,a hesitant probably for personal sites.If you are going to find people to your website,SEO is important.If you make money of many people who visit your site,either directly,by selling something,or indirectly through the plan’s benefits click advertising, then SEO is not only important,but necessary.The only site that does not have what SEO is that does not really matter if it is hit or not in one way or another.

In other words.Each side should have some basic SEO.With so many companies out there, and so much misinformation about SEO floating around the Internet,how you can choose a good SEO company? Well,that’s the best way,start typing SEO or search engine optimization in a search engine.The top 20 companies are clearly doing something right.If you want a company in a position to place in the top 20,you need to find a company to get yourself there in the first place.

7-Minute SEO Guide

Despite the many articles, blogs, and books written on the topic, there are really only three main areas of Search Engine Optimization (SEO)–and I can explain them all in just 7 minutes!

Structure – the web language used, navigation, and rich media all have an impact on whether the search engines are able to crawl and understand the theme of your web site.
Content – search engine spiders are really quite dumb. Your web content needs to match-up with the user’s query or your site won’t be found.
Links – the search engines look at the quantity, quality, and relevance of the links pointing to a web site.

This outline is designed for the person that wants to cut to the chase. If you’re the type of person that doesn’t have time to spend hours a day learning SEO, this guide is for you.For those of you seeking a more in-depth introduction to search engine optimization basics consider reading these guides:


Search Engine Friendly Site Structure

Make sure that your site is returning a 200 OK code to the search engines. This is the standard response that informs Google that your site is OK to crawl. If you change the location of any page, use a “301” permanent re-direct to instruct Google’s crawler to spider the new location of the page.
Avoid using lots of images or FLASH content, as these are virtually invisible to the search engines. Any text contained within an image or FLASH file is typically not as valuable as “real” text that is normally displayed on a web page.

Avoid using JavaScript or FLASH navigation. Google’s crawler typically moves from one page to another by following your links/navigation. It can easily navigate a href links, but cannot always follow JavaScript or FLASH links or can it complete any forms on your site, needed to view a page.This is important if you have any web content behind a password-protected login.

The more code located within your page’s HTML file, the more noise Google’s crawler has to read before it gets to your important text. Move any JavaScript or CSS code to external files and ensure you’re most important text is towards the top of your HTML code.Avoid displaying multiple pages with the exact same content, as Google will likely filter out all duplicates from its search results. If you have more than one page with the same text, consider changing it so that the text is unique to each page.

Make sure your web site is hosted on a reliable server, preferably on an IP address that is not shared with any other web site. If you’re trying to target visitors from a specific country, consider using a country specific domain name such as .co.uk and ensure the registration information is matched to an address in that country.

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