7 Advanced Ways To Improve Your Site’s SEO

20:34 by Christy Max
Want to succeed at SEO? Good practices start with avoiding bad habits of the past.Eliminate ineffective practices and replace them with strategic, content-focused tactics. Here are seven great ways to do that:

1. Approach Keywords Strategically

Without proper keyword research, any SEO campaign is doomed to failure. Phase keyword research and lays the foundation for an SEO campaign.Take a lazy keyword phrase like dog food.This could be used by people,dog food information and news about them.But a phrase specific keywords such as “buy raw dog food” is more likely that someone who is willing to take a certain kind of dog food to buy, be selected.

Keyword phrases for your business should be as specific as possible and have a,not an easy conversation tone Vibe marketing. Just consider how.Things search Perhaps more important than the selection of specific wording line, however,is not always paralyzed or slowed by the temptation to reach perfection in optimizing keywords published by any party based on the contents of text you.

While keywords are the basis for effective competition and understanding of the target market and tries to have a search engine ranking # 1 (or even a top 10 point) for your keyword niche business is often better to be very difficult, when you start an SEO campaign in a field with competitors who do it for a while.

Instead, you take a long-tail keywords. Consistently amazing how much content as possible,which of course publish include keywords,you can capture traffic from long tail search.This type of traffic tends to come by keywords will probably never occur during the research phase and are often precisely what. To better conversion rates.

2. Strictly Adhere To An Originality Rule

When it comes to SEO,originality refers to the content or the same text in two different URLs existing something you should always avoid duplication.Republish articles from other web sites is not only a potential copyright violations,but also creates duplicate content that can ruin the search rankings of your website.

Check if your website duplicate content using tools like Copy scape, and Screaming Frog lining the site.Find more information on how to identify and eliminate duplicate content in this article that I have written.

3. Strategically Adjust Your Site’s Navigation And Internal Links

The way your site’s navigation is structured plays a major role in how search engines determine the importance of each page. Simply put, the more often a page is linked to within your website, the more PageRank flow it has and the higher it will rank in search-engine results pages for relevant queries.

Most webmasters and business owners, however, have no idea how their internal link flow is structured and are often surprised to learn that unimportant pages or ones that never stand a chance rank high in search-engines results (like contact pages) are cannibalizing the majority of their site’s PageRank flow. This offers major opportunities for improvement with relatively minor effort.

To optimize your site’s navigation, internal link structure and PageRank flow, start by auditing these elements using a tool like SiteLiner or Screaming Frog. Use the output to identify pages that aren’t important or that have little content on them (such as contact pages) that receive a high volume of inbound links. Next, use special noindex code in these pages to tell search engines to not index these pages and add nofollow code for all links to them, in order to preserve PageRank flow. This causes an effect similar to shutting off a leaky water valve: It redirects PageRank flow to the pages that truly matter.

Be sure to noindex all pages that have duplicate content, such as category and tag archives, which are common in the WordPress content-management tool. You can use various WordPress plugins, such as Yoast SEO, to accomplish this easily. Be careful with these steps, though. Improperly using the noindex and nofollow attributes can severely decrease your site’s rankings if you aren’t careful and strategic. Let an expert do this if you aren’t absolutely certain about what you’re doing.

4. Optimize On-Site Elements Across Your Site

While the title tags are still important for SEO purposes have meta descriptions lost their influence in the classification algorithm. Meta descriptions have, however, offer a perfect place to use some marketing talent, attracts by creating compelling copy that clicks from the search result page set.

Title tags and meta descriptions should be present on every page of your site and must be relevant and optimized. Too short or too long titles and descriptions can harm SEO efforts, so it is best to perform an audit of your website to take into account major problems with these pages elements.Other elements in the algorithm identify internal classification H1 tags, content-length and external links,advertisements,cartoons,images,and text formatting are included.

5. Optimize Your Site’s Load Speed

A site’s load speed is a factor in search-engine rankings and it also affects the rates of converting visitors to customers. Amazon calculated that a one-second increase in page-load speed would cost a company $1.6 billion in lost sales per year. Other studies have shown 40 percent of website visitors abandon a site that takes longer than three seconds to load. Still, most business owners or webmasters fail to put enough effort into optimizing their site’s load speed.

Start by checking your site’s load time by using a tool like Pingdom, which will give you a breakdown of each element and how long it took to load. Use the resulting information to optimize images or pieces of code that are causing long load times. Upgrading your web host from a shared server to a dedicated or virtual private network (VPN) setup can significantly reduce load times, too.

6. Don’t Buy Links. Earn Them

Due to the quantity and quality of inbound links have a significant impact on the ranking of a website, the temptation links to other pages buy strong. But buying and selling link are against webmaster guidelines of Google. In addition, search engines are now very good at detecting suspicious, manipulative or unnatural links.The result? If you buy or sell links, search engine ranking of your website could fall significantly. Save your money and spend it, rather than the creation of content, the gain or gain inbound links to your own merit. For concrete examples of the preparation and publication of content that earn backlinks, of course, see my ebook The ultimate guide to marketing your business online.

7. Be Natural

If you feel you have to coin a key word in a sentence, you approach SEO with the wrong mindset.While keyword density is a popular concept five years ago is now irrelevant.Instead, focus on creating content that your readers will find valuable.

If a sentence sounds unnatural because you are trying to optimize it for the search engines, it is changed. Search engines are taking tougher measures than ever in keyword stuffing, so these tactics are likely to cause the ranking to fall and annoy anyone trying to read its contents, killing his credibility.

You do not have to spend money for an SEO expert to dramatically improve your search visibility. Simple steps can make big gains SEO. In the end, it’s all about SEO to improve the usability and user experience of your site. Any modification that makes your visitors happy is likely that search engines happy. So SEO is really to make people happy, and that we should be happy.